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The Ins & Outs of Outsourcing 1024 683 admin

The Ins & Outs of Outsourcing

What is it?
Outsourcing is simply the act of contracting a certain portion of your work to a third party business. There’s an old conventional belief that everything should always be kept in house. As the digital marketing landscape continues to unfold and branch out this just isn’t worth sticking to. The digital landscape makes it easier than ever to go global. With everything accessible online there’s nothing stopping you from pooling the best of the best resources from around the world and harnessing them into results.

Time & Money

Many businesses see outsourcing as a dirty word. In reality it’s a logical business strategy that allows you to scale your business, better manage your time and money, and actually get the results you’re after. When looking into SEO outsourcing it’s important to evaluate your budget. How much money will you spend on SEO services in house, and how much could you save by outsourcing? When running the numbers, it’s important to consider that costs that aren’t actually financial. Time and resources are a huge cost when it comes to SEO and they won’t necessarily show up on your budgeting sheets. The time it takes to run a thorough SEO service in house isn’t such a viable strategy. The way you probably hired a graphics expert and a copywriter to carry out those specific tasks, don’t try to double down, outsource to a dedicated SEO team and ensure that you’re getting the right return on investment with quality SEO.

Knowledge & Skill
SEO is no simple feat. It requires specific knowledge and a lot of dedicated time to be done correctly. For startups especially you may only have a small team on hand. Taking away valuable time for them to spend hours a day optimising content and site pages is going to cost you. Outsourcing means your core staff don’t lose any time and can instead spend it making twice the amount of content for optimisation. Training your staff in SEO is another thing that will cost you precious time and money. As with most things digital the SEO landscape is constantly shifting. With new algorithms, rules and regulations, guidelines, and formats if you’re going to tackle your own SEO you need to be committed to staying on top of all of it. A dedicated SEO resource means they’re always up skilling with up to date knowledge and practices without you having to pull any other valuable employees away from their everyday tasks to be trained.

Best Practice vs Black Hat

When it comes to SEO there are plenty of ways to go about it. Some people just want a get rich quick scheme and others are willing to put in the work. Search engines have implemented algorithms that recognise unique and original SEO content and will often penalise those that try to cut corners. Unless you do a deep dive into SEO techniques you probably won’t even be aware of the unorthodox or “black hat” techniques. It’s not worth the risk of getting your site penalised, reported, or banned. With an expert and specialist SEO team you’re guaranteed to be sticking to best practices at all times.

A Website’s Work Is Never Done 1024 683 admin

A Website’s Work Is Never Done

When it comes to websites there’s no such thing as set and forget. Your site should always be treated like a car. In order for it to drive you further towards results, you need to regularly service it and pump it full of the right fuel. The term website maintenance often turns people off but in reality you don’t have to be a web developer to run a good website. Here’s all you need to know about keeping your website up to date and adaptable. If it feels like too big of a job or you’re looking to maintain client sites, perhaps it’s time to call in the experts.

Is your site dated?
Does your site look out of date? You may have set your site up following the hottest trends at the time but none of that matters a year later when your site starts to look dated. A dated site isn’t going to feel like a reliable source of relevant information to your customers. Keeping your site looking and feeling relevant doesn’t have to be complicated. You can cut your workload in half by starting on the right foot. A simple minimal design is always going to showcase information and products easily and it’s never really going to look out of date either. As trends change, the less updating you have to do, the better. Call on classic design elements to ensure your site will stand out in any era.

Is your content fresh?
Your website is set up, you’ve got a good batch of content, but it stops there. Your customers are impressed upon their first visit but by their third or fourth your site is offering nothing new. Even if your content is serving the same purpose over and over and over, giving it a fresh face means your existing customers will stay loyal and new customers will be given up to date info every time. Keeping your content on a fresh rotation also means you can target different people at different times. Tap into seasonal traffic with tailored content. With the ability to change your content you can position yourself with trending topics, events, and other businesses. If one type of content isn’t working you can rearrange or retarget with ease. Neglecting content in a site maintenance strategy is where so many businesses go wrong in staying front of mind.

Think about your customers
Your customers should be at the forefront of any decision you make regarding your site. Their needs are constantly changing and evolving as well as the way in which they interact with businesses on a digital platform. Little things, like optimising your site for mobile/tablet use go a long way. The more you can seamlessly fit your site into your customers everyday lives, the more they’ll be willing to bring it into it. Keeping your website up to date and in tune with your customers needs, means keeping a finger on the pulse of their interests.

Technology
Behind all the content strategies, the aesthetics, and the marketing is the back end technology powering your site. Technology evolves and changes fast and it certainly waits for no one. When it comes to the technology powering your site its keep up or get left behind. This is something that’s never going to change so it should be an integral part of your maintenance strategy. When setting up your site consider how much data and files you have on there and how easily they can be backed up. If you keep your site running with only the necessities and don’t overcrowd with gimmicky features it’ll always be able to adapt and upgrade with the technology it’s running on.

Engagement beyond likes 1024 683 admin

Engagement beyond likes

With the recent change to Instagram’s ‘like’ based structure it’s no longer a numbers game. While there are still plenty of numbers to study in the algorithms and insights behind the curtains, digital marketers are having to adapt to new ways of engaging audiences and tracking their engagement. Now more than ever, is a great time to hone in on your social media management. If your agency is looking to expand into this area of servicing, or need to scale your current workload, take a look at the social media service packages Agency Stack has on offer. 

Since this change it’s not just those posting content that have been subject to a behavioural shift. Without likes the way in which audiences engage, appreciate, and interact with content changes too. It’s possible that overtime as we get used to this new structure people may feel less and less inclined to dish out likes. If this is the case where does that leave us in the digital marketing sphere? 

Well, for this one feature the platform has lost, it’s made up for with an almost constant introduction of new ones. From polls, chat groups, swipe up features, and ecommerce links, there’s certainly no shortage of new creative ways to engage your Insta audiences. 

There’s still plenty of ways to track your reach too. You can see exactly who views your stories, and if you’re registered as a business instagram you have access to valuable insights about your profile impressions. 

A lack of likes shouldnt be the sign to throw up your hands or throw in the towel. Content, at its core, should be made to engage, interest, and inform, all with the end goal of raising brand awareness and traffic. Just because there isn’t a number next to that post doesn’t mean your content cant be validated. Those on the platform that are using this as a freeing rather than restricting change, are those making big strides ahead. 

As the platform strives towards a freer experience, not overshadowed by vanity metrics, adopt the same approach with your content. Experiment with new ways to incorporate calls to action. Widen your content scope. Spring clean your strategy and take it as an opportunity to rejig your drivers. Make content that has a variety of goals, not just to get likes. 
If you feel like you’ve exhausted all your creative CTA’s and run your existing campaigns into the ground, Agency Stack has a team of dedicated professionals waiting to take on your clients with you. Tailor your services to your needs and deliver your clients results that matter far more than likes.

Search Engine Flop-timisation: 4 of the most common SEO mistakes 1024 683 admin

Search Engine Flop-timisation: 4 of the most common SEO mistakes

Optimising your client’s content to make the most of your audience’s search engine results doesn’t need to be a headache. If you feel like you can’t get on top of it yourself Agency Stack lets you scale your services, and offer your clients more. Imagine being able to offer your clients the results of a dedicated SEO freelancer who can perfect their content. While the concept of search engine optimisation is straightforward, here are some of the most common faux pas we see in the industry when it comes to execution.

Keyword stuffing 

Search engines have adapted to sift through copy and weed out those that try to stuff as many keywords as possible into their sites. These sites don’t actually offer any useful or valuable content. While techniques like this worked in the past, they’re now ranked lower and lower. This system works to reward hard work and consideration when it comes to SEO techniques, instead of the short cutters and quick fixers. Now that search engines have levelled the playing field it’s important to be clever when it comes to integrating your keywords. Craft well informed copy that makes sense with the inclusion of keywords and it will improve your SEO rankings.

Duplicate content

While duplicate content is not penalised it certainly isn’t ideal for optimisation either. Duplicate content refers to content that is either the same as or similar to content that already exists across the platform. Search engines will always rank sites with unique and original content that adds value and insight, higher than those that recycle. Ensure all your clients content is made specifically for them with an experienced and thorough SEO team.

Over optimisation 

Getting the right balance is crucial when it comes to SEO. While the aim is to optimise your content, it’s still possible to have too much of a good thing. In 2012 Google actually introduced a penalty for over optimisation. Since then, the days of over stuffing and spamming are long gone. When using external links be sure to exercise the less is more principal. Pick and choose valuable links to use. Stick to relevant keywords when optimising your content. You’re not going to get anywhere trying to steal someone else’s traffic. Get smart with your SEO and get more out of less.

Bad link building 

Building up backlinks to external sites can be great for your SEO results. It allows you to optimise your site off page, but if you’re too hasty it can have the adverse effect. It’s all about quality over quantity. Make sure you’re not linking to spam or illegal sites. These will instantly give your site a bad reputation. Buying links is another tactic to steer clear of. It’s not worth the penalty and there’s far more merit in doing things the right way and being recognised for your efforts. When it comes to link building take your time. Only do so where is necessary and logical and you should set your site up for success.

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