First Move Support, Author at Agency Stack
Posts By :

First Move Support

Our Content Copy Tips & Tricks 1024 683 First Move Support

Our Content Copy Tips & Tricks

Great social media management requires the pooling of many skills. From having an exciting eye for design, to creating engaging campaigns and knowing how to craft exceptional copy. At first it can feel like a lot to master all while being able to keep a finger on the pulse. When it comes to the creative, clever and concise captions that make good copy and content great, we’re here to help. If you’d rather outsource copywriting to our team, we totally get it! If however, you’re ready to take on the task of sharpening your copy skills, here are some of our best kept secrets to give you a head start.

First of all, what does good content copy look like?

When writing for social media and marketing campaigns a few things should differ. You have to create a perfect blend of sales pitch and conversation all in one. Great copy is also genuine. Try to be authentic and know what you’re writing about and why you’re writing it before you begin. Know who you are talking to as well. That way you have a better chance of connecting with them through your copy.

Some other things we do to write great copy include:

  • Ensure what you’re writing is actually going to be of interest to your audience. Use headlines in your writing to interest your readers too. You can get creative with spacing your captions so certain sentences are your “headline” before readers are prompted to click “see more”. Make sure your copy headlines, titles, and openers do you justice. Make sure they capture the most interesting point of what you’re trying to say or leave people so intrigued that can’t possibly scroll past!
  • If you’re stuck on content ideas there is nothing more valuable than what has been done before. Many people overlook the content they’ve done before, but not only is it a great source of inspiration, but a great place to improve and better your work. Look through your old content and copy. See what worked and what didn’t. You can recycle the parts that worked into new ideas and write EVEN better copy in your content.
  • Establish your voice. Nobody wants to read something that has no personality. There is enough copy out there for your audiences so making yours stand out will ensure it’s effective and engaging. Avoid speaking passively. Be confident in your copy and you will quickly establish your business as a point of authority in your niche. Excite your readers and capture exactly what your business is about by ensuring your copy is written with an active, engaging voice.
  • This one probably goes without saying but check! Your! Grammar!  And then check it again! And even once more for good measure. We all know it’s easy for typos to slip through the cracks so you can never be too careful checking your copy. Have it run over by a few different people for good measure. The last thing you need is your readers to be distracted from your point by a typo or grammar mistake that could’ve been so easily avoided!
  • Devising a style guide for your captions and copy is a little extra effort that will go a long way. It will save you time in the future and ensure your business is represented through your copy with a cohesive and effective style. You can also set character limits to optimise your copy style to your audience.
Why Your Site Needs More TLC 1024 683 First Move Support

Why Your Site Needs More TLC

Businesses are looking for different ways to reach out to their consumers in these difficult times due to lockdown. However, because of the COVID-19 global pandemic, people may be restricted to their homes but thanks to the internet, if anything, people are staying more connected than ever.

This means that they are also using the internet to source products, goods, and services they may need. This has increased the load of traffic on many ecommerce websites considerably. This increased load of traffic, while great for businesses, can cause problems for your website if it’s not ready for the rush. Therefore, it should be high on your to- do list to make sure that your website is optimised and capable of handling increased traffic.

In order to keep you or your clients websites looking sharp, you can outsource website maintenance to white label agencies. Don’t tell anyone but we actually know a great one…

If you’d rather take on the DIY task of maintaining your site, here are some of our insider tips to get started!

Your website essentially represents your business on the internet and acts as the digital face of your brand. A routine-based maintenance schedule of your ecommerce site is just like a good skin care routine. Regular care will ensure you a smooth working website 24 hours a day 7 days a week without and prevent any interruptions.

Maintenance on a regular basis will also allow you to ensure proper working of your website. If you overlook these needs for regular maintenance of your business website, you may miss small errors that could otherwise be rectified easily.

Ensuring your website is regularly responsive means your customers are always able to find what they need. This means they will see your brand as loyal and reliable, improving your customer retention.

Maintenance on a regular basis will help you in keeping your site updated and loaded with fresh and new content. Updating your site with original and unique content regularly will help you in keeping a prominent position in search engine result rankings. This in turn will help you better control and drive traffic to your site. This is also a great way to establish your business as an authority of your niche where customers can find relevant information and updates in the form of engaging content.

There is nothing more important for businesses than retaining their existing customers. As regular maintenance of a website also helps in keeping it updated and loaded with fresh original content, it will help you in keeping your existing customers satisfied and strengthening your bond with them. Your existing customers will not only view your original content but also share it on various platforms thus lending a helping hand in your venture of securing new customers for your business. Word of mouth marketing is one of the most powerful forms of generating leads.

[contact-form-7 404 "Not Found"]
[contact-form-7 404 "Not Found"]