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white label SEO services
The Anatomy of a Killer Pitch 1024 685 First Move Support

The Anatomy of a Killer Pitch

The Who, Why, What, How and When of Successful Pitching

Unlike some run of the mill white label SEO services, Agency Stack is committed to assisting our partners in growing their businesses. What better place to start than with tips on how to deliver a killer pitch?

So, how do you hit all the notes that will ensure your pitch resonates with your prospect?

Follow these steps and you are well on your way.

Step 1 – Establishing Passion and Credibility: The Who

Your pitch is your opportunity to drive home the things your agency stands for and what you’re passionate about. Tying this passion to the key concerns that drive your client’s decision-making process is a great way to establish a rapport and cement you in their mind as the right fit for their requirements.

A true pitch aficionado can exhibit this passion by punctuating their presentation with points of interest that bring the story to life. These anecdotal elements serve to highlight your message and establish memory touchpoints that will be recalled when your prospect is reviewing your offering.

Whilst your passion will ignite your prospect’s imagination, it is evidence of your capabilities that will convince them that your agency is The Who they are seeking.

Credibility comes from proof of your subject matter expertise and professional experience. Examples of positive outcomes achieved for organisations in similar situations to your prospect will further reinforce your pitch.

Step 2 – Identify the Problem: The Why

Referring to the issues that confront your client is a great way to demonstrate an understanding of their business.

You: “So because you are in Industry X, you are often confronted by situation Y, am I right?”

Your Client: “Yes that’s correct, situation Y is one of our biggest concerns”.

Adding these dialogues into your pitch is a big part of establishing “Why” your prospect should choose you and your agency.

It should also be noted that asking questions you know will prompt a yes answer, sets up a mindset of agreement in your prospect that will be useful when it comes to proposing your solution, and ultimately when closing the deal.

Step 3 – Propose the solution: The What

The What is the combination of products and services you’ll propose to achieve your client’s desired outcome.

Whilst it’s important that your client understands the elements of your solution and the roles they will play, most clients will be focussed on outcomes as opposed to the intricacies of Advanced SEO or PPC bidding strategies.

Read your audience and be patient. Give your prospect the chance to ask questions or contribute some of their knowledge. Never forget that appearing condescending, or baffling your client with jargon, are two ways to alienate them and lose you the pitch.

Step 4 – Your implementation plan: The How

Whilst it is important that you explain to your client how you plan to fulfil all of their requirements, a pitch is no place for excruciating detail.

Imagine you are teaching someone to drive a car and you want them to understand how the brakes work. You do not spend hours explaining momentum, acceleration and drag coefficients. You point to the brake pedal and say… “When you want to stop, press that.”

Applying the KISS principle is a good way to ensure that your prospect will not become overwhelmed with detail.

When it comes to establishing The How, think like a driving instructor.

Step 5 – Closing the deal: The When

You have engaged, intrigued, and entertained your prospect through your presentation.

It is time for the four most important words in your pitch.

“When can we start?”

If you have done your job well, there should be nothing to prevent your client from pulling the trigger. You will be surprised how many clients sign up if you simply ask them to.

If they do not, then ask them if there was some part of your proposal that was unclear.

Getting the contract could be as simple as clearing up some small matter of ambiguity.

If your prospect is still non-committal or is asking for time to review your proposal, then put a time limit on it by asking “When can I contact you for an answer?”.

This may seem harsh but if they are not going to sign then, they are already gone. You’re better off spending time finding a prospect who is a good fit for your agency rather than chasing one who is not.

white label digital marketing agency
A GUIDE TO SELLING DIGITAL SERVICES 1024 682 First Move Support

A GUIDE TO SELLING DIGITAL SERVICES

Part 1: Understanding Your Client

If you’ve been considering working with a white label digital marketing agency in order to scale your business, it’s important to be clear on what they deliver. It’s true that you can expand your capacity and capability by hiring hands to do the work, but you must also have an understanding of the services you are selling, and their benefits to your clients.

At Agency Stack, we want to enable you to confidently recommend the right mix of services knowing that they’ll deliver on your client’s expectations. To achieve this, we recommend starting from the ground up with a deep understanding of your client, their business, their customers and the things that separate them from their competition.

Research Your Client

What is it about your client that would make their prospects choose them over a competitor? What are the promises that they make to customers and how do they deliver on them? Consider industry trends as well as the pitfalls endemic to a client’s industry and how your client overcomes them. The promises your client makes to their audience forms the basis of their brand positioning. With that positioning as the foundation, you can make recommendations on the best way to get that message in front of as many prospects as possible.

Understanding Your Client’s Products and/or Services

Are there specific pain points that your client resolves for their customers? Is there something that their product/service provides that others do not? If you can isolate these things, you are well on your way to getting into the hearts and minds of their target audience. Work with your client to assess competing products, where their products excel and what customers take issue with.

Understand Your Client’s Customers

Understanding the things that are important to your client’s customer when it comes to making a purchasing decision is imperative. It’s also important to take into consideration key customer personas so that you can target these types of consumers individually. Knowing who your client’s customers are and what they expect from your client will help you to inform not only the content you provide but also the channels through which to reach them.

Research Your Client’s Competition

Ask your client about their competition, considering the ones on their level, the ones they are beating and the ones they aspire to be like. Some things to consider with regards to competitors are what channels they are active on and what they’re saying, and how your client can position themselves in the same space whilst claiming points of difference that make them the better choice.

Assess Your Client’s Business KPIs and Goals 

This may seem obvious but remember that your client’s goals are the most important thing. Ultimately this will be the yardstick by which they measure your success and therefore their satisfaction with the services you provide. Setting realistic client expectations of achievable results within their budget is the most valuable thing you can give a client. Transparency around this will put you in a much better position than overpromising and under-delivering.

Create a Plan for Success

Once you have all the knowledge you can hope to absorb about your client, the time has come to build the roadmap for their success. Documenting this upfront means no unpleasant surprises for your client. It also protects you from the inevitable miscommunication that can result from a lack of process around the services you offer.

Closing Thoughts

It’s important to recognise that all of these steps complement each other and should be approached as a whole process. By following all of these essential considerations, you’ll hopefully be able to gain a greater understanding of your clients and how they are positioned in the market, as well as what products and/or services they offer, what the competition looks like, and who their customers are.

content writing
Why Content Writing Is the Most Powerful Weapon in Your Marketing Arsenal 1024 683 First Move Support

Why Content Writing Is the Most Powerful Weapon in Your Marketing Arsenal

For centuries, human beings have connected with one another through content writing. A well-constructed narrative enables the articulation of complex concepts that may otherwise be misconstrued, misunderstood, or simply ignored.

Take for example the ancient texts at the heart of a complex belief systems such as Christianity, Buddhism or Judaism.  The content written in these tomes makes extensive use of parables and fables to establish and maintain the behavioural expectations of the faithful.

They elicit emotional reactions in the reader that transcend socio political status, gender and age group and create bonds between large numbers of practitioners that can, and do, extend across millennia.

Without these texts at their core it could be argued that there would be no continuity of messaging and therefore the ability to maintain an organised set of behaviours within these large groups would not be possible.

Such is the power of content writing to establish a brand.

“Wait a minute” I hear you say, “what do you mean brand? We were just talking about religion that has nothing to do with branding.”

Actually, it does.

We often talk about brand in terms of logotypes fonts and colours but this is actually confusing a brand’s style with the thing that is at its heart – The Brand’s Promise.

So what is a brand’s promise and why is it important?

A brand’s promise is the thing or things that inspire an emotional connection between an individual and an entity whether that be practitioners and their religion, supporters and their team, or purchasers and a product.

Big brands spend millions understanding their target audience and the things that are important to them. They go to great lengths to create descriptions of their ideal customers and then set about building a laser focussed messaging framework designed to resonate specifically with them.

Taking a look at communications from some of the world’s best defined brands it is clear to see who their target personas are simply by examining their content they create to promote themselves and their products.

Apple

This video, in Apple’s own words talks about “Greatness behind the Mac”
It leverages the personal brands of celebrities and influencers that Apple know will resonate with their target audience.  It then ties in almost subliminal Apple product placement to those personalities and in doing so it positions those products as the unifying element that lead “Making it”

If you reverse engineer it, it is not difficult to see that every word of content written for this video is articulating the Apple Brand Promise that desire, drive and commitment plus Apple equals success.

The target persona? Intelligent young people who are creative, rebellious, and highly aspirational.

Menu Log

In this video Menu Log, like Apple, have tied a killer personal brand with their own to articulate their brand positioning. That “There is nothing more Pimpin’ than ordering from Menu Log.”

Target Persona? This one is a little trickier to divine.

You must consider the audience that a personality like Snoop Dogg would resonate with. You also need to think about the individuals for whom using a premium service like menu log is a low involvement decision.

Picture the following scenario and you have your answer.
Kids: “Mum what’s for dinner?”
Mum: “It’s dad’s turn to cook”
Dad:  in a thought bubble “Get delivery like a G … See”

The persona in this case would appear to be Men aged 35 to 50 with kids who are earning a decent  income and are low on cooking skills.

So what does Snoop Dogg have to do with writing content for my clients?

Of course, not every organisation has a budget like Apple or Menu Log but that does not mean you can’t write killer content for them.

Talk to your client and their customer facing staff, find out who the people are that are responsible for purchasing decisions related to their products and services.  In many cases there will be multiple customer archetypes to deal with and each of them will have a different set of purchasing triggers.

To successfully address your client’s customers, you must develop a positioning statement and content for each persona with whom they wish to engage.

As an example:

Acme Door Widgets is a company that manufactures door hardware.  Two key purchasing decision makers that they need to influence will be Interior Designers and Carpenters.

For the client to secure an order for their door handles you will need to create a positioning statement that reflects the concerns of each of these individuals and then write content that will substantiate both of those positions.

For the interior designer it is important that every element of every room is tied together from a visual perspective. They need to feel that door handle supplier they choose will give them a range that will enable them to reflect their vision in every room in the building.

For them the positioning statement might be
Acme Door Widgets, Providing Interior Designers with a range of door handles that will never fail to perfectly offset their vision.

In this instance it is important that the content you write reflects the way that that Acme Door Handles’ range of styles, finishes and colours can be combined to create a limitless set of combinations to deliver on any aesthetic choice the designer makes.

On the other hand, the Carpenter has to fit 250 door handles to complete his part of the project. He may have an opinion about the look and feel but his key concerns are likely to be related to ease of installation, quality of fitment and product longevity.

Our carpenter hates it when the fitment of handles is inconsistent, and he has to modify his fitting process to accommodate this. He also worries that a door handle may randomly fail due to a manufacturing fault causing him to have to return to the job and replace the offending component.

For him, your client’s positioning might be something like:

Acme Door Widgets, Providing Carpenters with door hardware solutions that perfectly fit first time and last a lifetime

For the Carpenter Persona, the content written should speak to the rigorous quality control that Acme Door Widgets apply to the assembly of their door handle kits and the product testing they do to ensure that their door handles continue to open and close for decades to come.

Why should I go to all that trouble for the sake of a few blogs and social posts?

Whilst it may seem a lot of work to define and establish your customer’s buyer personas before writing a single word of content you will find that it pays significant dividends in the long term.

These dividends include but are not limited to:

  • The ability to create a content delivery roadmap means that your content team will never have to wonder what they should say in the next blog or social post.
  • Fewer issues around tone and subject matter mean production delays due to client pushback and the need to rewrite content become a thing of the past.
  • Communications that resonate with your client’s ideal customers will deliver better results than ad hoc posts that may completely miss the mark.

At the end of the day, a client who is happy with the results your content writing efforts generate is far more likely to stay than one who is not.  Everything you can do to ensure that client retention is money in the bank for you and your agency.

If you need help creating quality, targeted content for your clients then Agency Stack has your back.

Our team of content creators are capable, on deck and ready to roll with messaging that is guaranteed to resonate with the key decision makers in their target markets.

Contact us now for an obligation free content consultation.

 

 

Benefits of White Label Social Media Management
Benefits of White Label Social Media Management 750 500 First Move Support

Benefits of White Label Social Media Management

You might be wondering what white labelling is, and whether your business should white label social media services. These are two very important questions to ask, so let’s dive in and take a look at how white labelling your social media management can prove beneficial to your business and add value to your brand. We’ll also give you some tips on what the best approach is when it comes to considering white label social media management for your company.

What is white labelling? 

White labelling is the process of outsourcing work to an external company. It refers to the third-party service or product that has been branded to look as though it is owned by or has been made by the company using it. Social media agencies have been using third-party software and tools to serve their clients for quite some time. It is a useful practice for brands to outsource work, where they can still guarantee quality and consistency, but have their time freed up to focus on other areas of their business. 

Common problems for social media management

It’s often hard to find the time and resources to boost your social media content on your own. Problems that brands can often encounter when it comes to managing their social media platforms include: not being able to find the time to regularly post relevant content across a number of channels, struggling to find a team of knowledgeable and highly skilled staff to carry out the work, and not having the capacity to think of creative and engaging content that will be appropriate for their audience. This is when it can be handy to white label your social media management for somebody else to take care of on your behalf.

Reasons to white label social media outsourcing works

Return on investment – If a brand is looking after their own social media platforms themselves, it is more likely that they might slip out of a routine or quit before they’ve even really got the ball rolling if things can seem too tedious or time-consuming. When social media work is outsourced instead, agencies and their clients know what they’re signing themselves up for and can manage their expectations accordingly. But it also means that the work is guaranteed to be delivered, which will boost return on investment and prove successful in the long-run.

Cut down on unnecessary costs – When it comes to managing a business, particularly in trade and service sectors, it can be incredibly difficult to keep costs down. By outsourcing work, you can reduce overheads because you don’t need to worry about hiring additional team members. However, you’ll be safe in the knowledge that the work will be completed on time and be of the highest quality. It takes the pressure off of having to train new staff or keeping an eye on multiple projects being completed at the same time.

Save time – By cutting out hiring new staff and outsourcing the work instead, you not only save money as outlined above, but you save a ton of time too. You don’t have to train employees, especially to a level where they would be knowledgeable enough to be considered an expert on something like social media. Trying to find the right person for your team can be incredibly difficult and time consuming, so by hiring a full-service white label digital marketing agency, you automatically gain access to industry professionals who will assist you with your content. Saving time is one of the biggest benefits of white label social media management, because it means that you can take on multiple commitments at the same time without having to worry about there being too much work.

Focus on growth – When you’re able to white label your social media management, this allows you the time and space to be able to focus on the things that matter, such as growing the business and thinking of the bigger picture. You’ll be in a better position to expand your business and keep things moving and your clients satisfied, whilst still being able to update your content consistently and with precision.

Outsource website maintenance
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5 Reasons Why Website Maintenance is Important

If you have a business, maintaining your website throughout the year is key to ensuring that your site is complimenting your business strategy. You may be wondering if you should outsource website maintenance or whether you can keep on top of this in-house. It is of course an added expense if you choose to outsource, which is something that especially smaller businesses or businesses who are just starting out should consider. Below, we’ll run you through our list of reasons why regular website maintenance is so important.

First impressions

Your website is the digital face of any brand or business. Alongside social media platforms, it’s one of the first places visitors will come to get information about your company. Regular website maintenance is important here, as when you keep your site updated with fresh, new content, you in turn can attract potential new customers by driving new traffic to your site. If your website is looking like it is in desperate need of some TLC or it isn’t working properly, customers aren’t going to stay on your site. A poorly maintained website looks unprofessional and will reflect badly on your business.

Grow sales

For your existing clients and customers, keeping your site up to date with original and new content is crucial to retaining them. If the information you’re providing on your website looks like it’s outdated, customers may be inclined to look to your competitor’s site for what they need. If you don’t want to be missing out on potential sales, website maintenance is crucial here as it helps keep your website running smoothly 24/7.

Improve security

As technology advances, hackers are becoming increasingly clever at identifying vulnerabilities in code on websites and have no hesitations taking advantage of this. By staying on top of website maintenance, you can keep all of your software and plug-ins updated. In Australia, cyberattacks are costing the economy $1 billion AUD a year. In the US, cyberattacks cost companies $15.4 million USD per year and repairing the resulting damage is often costly, not to mention the fallout with regards to your relationships with customers. If their personal information has been compromised, they may no longer trust you with their data.

Boost SEO strategy

If you’re keen to boost your search engine rankings, what do you need to do? You guessed it! Website maintenance is important for this reason because when you update your website with different, regular content, your website’s rankings will improve and therefore encourage new visitors to your site. That’s partly because search engine algorithms love being fed fresh, new content – they can’t sustain themselves on the content they’ve already consumed! So if you’re updating your website regularly like a pro, you’re just giving search engines like Google even more of a reason to rank you higher. Make sure you’re using appropriate keywords and that your website updates are relevant, as well as being optimised for search engines.

Encourages site backups

If you’ve ever had a lost or stolen phone, you will know how important it is to have all of your information backed up. There’s nothing worse than trying to replace a device, only to realise that you don’t have access to a most recent backup of all of your data. Think about how much more frustrating this would be for a website. If your site needs to be rebuilt or reinstated, you’ll hopefully be working from a backup. Website maintenance is paramount here as it means that you can avoid costly fees and the time-consuming task of rebuilding the website from scratch. You might have to pay a fee if your backup is being kept on a hosting platform, but that’s preferential compared to going back to square one.

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How To Effectively Edit Your Copy

When it comes to ecommerce marketing nothing works better than perfectly crafted content that helps people in knowing the trade and purpose of any business. Content also helps in enhancing the rankings of any website in search results. If you want to enhance the exposure of any ecommerce website and boost its online visibility then content is the key. A lot of ecommerce retailers tend to outsource copywriting tasks to digital marketing agencies and freelance writers, but there are some businesses who want to be in total control of content creation and maintain in-house copywriters for this purpose. While in some cases business owners tend to write content for their business on their own as they want to be in total control and be sure about the quality of content that is being published on behalf of their business. However, writing an effective copy of content is not an easy task. It takes a lot of time, energy, creativity, and skills to craft a good content copy for a blog or newsletter that is capable of  answering the queries of consumers effectively and making conversions. We have put together some really valuable tips that will help those who want to write content on their own for their business and digital marketers who aspire to be effective copywriters and editors. These tips are listed below:

Keep it Concise Yet Comprehensive:

When it is about quality content, always remember, less is more. Don’t try to make your content copy longer by adding too much details, only jot down the information that is necessary for your user to know.. The average attention span of readers is very little these days, a lot of them don’t even tend to read the content if they see a large number of words, many of them leave it midway, and a very few people read the entire copy if it is too long. Therefore, if you are capable of expressing a narrative or story in lesser words do it. Don’t try to expand the number of words in your content copy, it won’t benefit you anyway. In simple terms, when it comes to a content copy, “the shorter, the better” stands true.

Keep it Simple:

Readability of content matters a lot these days, you can’t expect every single reader of your content to be at the same intellectual level. Therefore, the need of the hour is to keep your content as simple as possible by avoiding the use of complex words that are not used often during everyday discussion. There is no need to make your content complicated or unreadable for common people, you should cater to the needs of a variety of audience and if you are using simple language in your content, it will be able to attract more number of readers and ultimately help you in making more conversion through your content.

Proofread Your Content:

There are a number of effective tools that can help you in rectifying grammatical and spelling mistakes in your content. A popular tool for this purpose is Grammarly. These tools will also help you in maximising the readability and correcting the sentence structure of your content. However, before turning your head towards any tool, you need to figure out your own mistakes by yourself. The best way to identify mistakes in your content is reading it out loud. If you are not comfortable while doing this you can take help of your computer to read it for you. If you observe any issue you will be able to rectify it immediately before any tool points it out. Just make sure your content is well structured and grammatically correct, it will create a better impact ultimately.

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Writing Your Ecommerce To Do List

Ecommerce is grabbing the attention of millions of customers around the world. It’s an accessible and convenient way to purchase things from the comfort of our own homes. Online shopping through ecommerce retailers saves consumers time and energy while they can continue to get their desired items delivered to their doorstep. 

However, most users value user experience the most while purchasing products or services online. Many ecommerce retailers are left far behind their competition because they are unable to offer what is now the expected level of user experience despite having quality products and offering cost-effective deals. Every business should remember that having a website with an impressive design is not always enough, they need to continuously put their efforts into the maintenance of their website. 

There are two possible options when it comes to maintaining your site. One is hiring white label website maintenance services from a reliable vendor or as a second option, recruiting your own team of developers and designers who can look after your website and perform its maintenance on a regular basis. 

We’ve put together our favourite tips and tricks to ensure your website maintenance to do list covers all the important things!

Use Google Tag Manager:

Your ecommerce site is already using Google Analytics, Adwords, and other code snippets for various purposes. Manually managing all these code snippets can sometimes be challenging and time consuming. Google Tag Manager on the other hand, enables you to centralise and manage all those code snippets in one place without any need for manual coding. You can even choose which tags should be triggered in which situation. This tag manager is a better option instead of spreading third party codes all over your website. This will help make your site faster. Everything in the one place makes managing your website easier. Tools that are not in use can be easily removed. You can activate tracking without ruining HTML code. In case if anything goes wrong, you can quickly undo it using Tag manager. 

Search for 404s:

You can easily view how Google sees your website by using Google Search Console. Additionally, it also suggests improvements in HTML code to enhance the performance of your website. It also enables you to see how your website will appear in Google search results. You can observe links to your site and indexed pages on Google as well through this tool. The most useful thing to do with this tool is observing the crawl errors. This tool enables you to figure out the websites and links that direct traffic to non-existing 404 pages on your website. These 404s can be a problem for your SEO and user experience as well. Once you are able to figure out all 404 errors, you can either create pages for missing links or create 301 redirects. Redirects tend to be much faster and easier and this also enables you to divert the traffic to the desired destination.

Step into the Shoes of Your Customers:

There are a number of bugs that are often overlooked during the process of development in order to meet the website creation deadline. These bugs are usually non-critical and their rectification is planned to be done after the site is live. The most authentic way to figure out these bugs and fix them is to observe how real visitors use this site with the help of video sessions. For instance, there can be issues regarding design and layout of the website when Google translate is used by the visitors to translate the content of the website into their native languages. This way you can see the performance and issues of your site through someone else’s eyes and come with suitable improvements to rectify the issue.

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PPC Meet Email Marketing

There are a number of ways to up your brand’s presence with things like SEO, PPC, and marketing. However, one particular technique we love is email marketing. This type of digital marketing often brings reliable results and can really help boost traffic to your website. 

No matter how much time you spend on staying connected with your customers on different social media platforms like Facebook and Twitter, email marketing has proven its worth in promoting higher customer retention. 

The things that set email marketing apart from the rest are its ability to directly reach your audience’s inbox. You’re then able to start crafting the next level of your relationship with your customers making it more genuine, purposeful and personal than ever. 

Another effective marketing technique is PPC advertising (pay per click). These days it’s relatively easy to hire white label ppc service from a digital agency that will then boost the reach of your content and thus the size of your audience. While these two marketing techniques have their own qualities and benefits it’s when the two are combined that the magic really happens. The trick is to use both these marketing channels in a synchronized strategy to increase the reach of your website and encourage more traffic and leads. 

Here are our tips on how to get your PPC & email marketing working together:

Boost Your Email List Through PPC:

It can be tricky to maintain and manage multiple email lists. Most websites use subscriber forms to encourage visitors to sign up to email marketing lists. However, PPC ads can help in boosting subscriptions too. With higher click-through rates these ads are often helpful for customers to find the information and products they are looking for. With the help of PPC ads you can drive a decent rate of traffic to your website. A user who has clicked through to your site from an ad is usually already interested in your product or service. This means you can up your chances of adding to your lists. You can then use those lists to personalise marketing towards users who clicked through from your ads.

Assess & Analyse Your Email Marketing:

The results of email marketing can only go so far if you fail to constantly assess and analyse them. There is no point hammering out emails that your audience is not even opening. Instead you can keep a keen eye on analytics and constantly optimise your strategy to only spend time on what is getting those clicks. An effective email that triggers customers to take action usually have some key critical elements in their design. An effective mail should include attention seeking subject line, a compelling image, impactful personalised email copy, and an appropriate call to action. You can test these elements through your PPC ads and analyse their performance. Things like your CTA can be effectively analysed using PPC ads. 

Make use of GSP through Gmail:

There is no doubt that Gmail is the most used email vendor across the world with around 1.5 billion active users. You can utilise this domination of Gmail for the promotion of your business by getting direct access to the personal inbox of targeted users or a wide range of audiences. Google Sponsored Promotion can work wonders for you too. GSP enables you to display an interactive ad in the personal Gmail inbox of targeted audience in Promotions or Social tab. You can grab the attention of a wide variety of audience through compelling ads in their inbox and drive them to your website. GSP also makes use of PPC ads, you just have to pay for the clicks that expand your ads.

Our Content Copy Tips & Tricks 1024 683 First Move Support

Our Content Copy Tips & Tricks

Great social media management requires the pooling of many skills. From having an exciting eye for design, to creating engaging campaigns and knowing how to craft exceptional copy. At first it can feel like a lot to master all while being able to keep a finger on the pulse. When it comes to the creative, clever and concise captions that make good copy and content great, we’re here to help. If you’d rather outsource copywriting to our team, we totally get it! If however, you’re ready to take on the task of sharpening your copy skills, here are some of our best kept secrets to give you a head start.

First of all, what does good content copy look like?

When writing for social media and marketing campaigns a few things should differ. You have to create a perfect blend of sales pitch and conversation all in one. Great copy is also genuine. Try to be authentic and know what you’re writing about and why you’re writing it before you begin. Know who you are talking to as well. That way you have a better chance of connecting with them through your copy.

Some other things we do to write great copy include:

  • Ensure what you’re writing is actually going to be of interest to your audience. Use headlines in your writing to interest your readers too. You can get creative with spacing your captions so certain sentences are your “headline” before readers are prompted to click “see more”. Make sure your copy headlines, titles, and openers do you justice. Make sure they capture the most interesting point of what you’re trying to say or leave people so intrigued that can’t possibly scroll past!
  • If you’re stuck on content ideas there is nothing more valuable than what has been done before. Many people overlook the content they’ve done before, but not only is it a great source of inspiration, but a great place to improve and better your work. Look through your old content and copy. See what worked and what didn’t. You can recycle the parts that worked into new ideas and write EVEN better copy in your content.
  • Establish your voice. Nobody wants to read something that has no personality. There is enough copy out there for your audiences so making yours stand out will ensure it’s effective and engaging. Avoid speaking passively. Be confident in your copy and you will quickly establish your business as a point of authority in your niche. Excite your readers and capture exactly what your business is about by ensuring your copy is written with an active, engaging voice.
  • This one probably goes without saying but check! Your! Grammar!  And then check it again! And even once more for good measure. We all know it’s easy for typos to slip through the cracks so you can never be too careful checking your copy. Have it run over by a few different people for good measure. The last thing you need is your readers to be distracted from your point by a typo or grammar mistake that could’ve been so easily avoided!
  • Devising a style guide for your captions and copy is a little extra effort that will go a long way. It will save you time in the future and ensure your business is represented through your copy with a cohesive and effective style. You can also set character limits to optimise your copy style to your audience.
Why Your Site Needs More TLC 1024 683 First Move Support

Why Your Site Needs More TLC

Businesses are looking for different ways to reach out to their consumers in these difficult times due to lockdown. However, because of the COVID-19 global pandemic, people may be restricted to their homes but thanks to the internet, if anything, people are staying more connected than ever.

This means that they are also using the internet to source products, goods, and services they may need. This has increased the load of traffic on many ecommerce websites considerably. This increased load of traffic, while great for businesses, can cause problems for your website if it’s not ready for the rush. Therefore, it should be high on your to- do list to make sure that your website is optimised and capable of handling increased traffic.

In order to keep you or your clients websites looking sharp, you can outsource website maintenance to white label agencies. Don’t tell anyone but we actually know a great one…

If you’d rather take on the DIY task of maintaining your site, here are some of our insider tips to get started!

Your website essentially represents your business on the internet and acts as the digital face of your brand. A routine-based maintenance schedule of your ecommerce site is just like a good skin care routine. Regular care will ensure you a smooth working website 24 hours a day 7 days a week without and prevent any interruptions.

Maintenance on a regular basis will also allow you to ensure proper working of your website. If you overlook these needs for regular maintenance of your business website, you may miss small errors that could otherwise be rectified easily.

Ensuring your website is regularly responsive means your customers are always able to find what they need. This means they will see your brand as loyal and reliable, improving your customer retention.

Maintenance on a regular basis will help you in keeping your site updated and loaded with fresh and new content. Updating your site with original and unique content regularly will help you in keeping a prominent position in search engine result rankings. This in turn will help you better control and drive traffic to your site. This is also a great way to establish your business as an authority of your niche where customers can find relevant information and updates in the form of engaging content.

There is nothing more important for businesses than retaining their existing customers. As regular maintenance of a website also helps in keeping it updated and loaded with fresh original content, it will help you in keeping your existing customers satisfied and strengthening your bond with them. Your existing customers will not only view your original content but also share it on various platforms thus lending a helping hand in your venture of securing new customers for your business. Word of mouth marketing is one of the most powerful forms of generating leads.

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