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How To Effectively Edit Your Copy 1024 683 First Move Support

How To Effectively Edit Your Copy

When it comes to ecommerce marketing nothing works better than perfectly crafted content that helps people in knowing the trade and purpose of any business. Content also helps in enhancing the rankings of any website in search results. If you want to enhance the exposure of any ecommerce website and boost its online visibility then content is the key. A lot of ecommerce retailers tend to outsource copywriting tasks to digital marketing agencies and freelance writers, but there are some businesses who want to be in total control of content creation and maintain in-house copywriters for this purpose. While in some cases business owners tend to write content for their business on their own as they want to be in total control and be sure about the quality of content that is being published on behalf of their business. However, writing an effective copy of content is not an easy task. It takes a lot of time, energy, creativity, and skills to craft a good content copy for a blog or newsletter that is capable of  answering the queries of consumers effectively and making conversions. We have put together some really valuable tips that will help those who want to write content on their own for their business and digital marketers who aspire to be effective copywriters and editors. These tips are listed below:

Keep it Concise Yet Comprehensive:

When it is about quality content, always remember, less is more. Don’t try to make your content copy longer by adding too much details, only jot down the information that is necessary for your user to know.. The average attention span of readers is very little these days, a lot of them don’t even tend to read the content if they see a large number of words, many of them leave it midway, and a very few people read the entire copy if it is too long. Therefore, if you are capable of expressing a narrative or story in lesser words do it. Don’t try to expand the number of words in your content copy, it won’t benefit you anyway. In simple terms, when it comes to a content copy, “the shorter, the better” stands true.

Keep it Simple:

Readability of content matters a lot these days, you can’t expect every single reader of your content to be at the same intellectual level. Therefore, the need of the hour is to keep your content as simple as possible by avoiding the use of complex words that are not used often during everyday discussion. There is no need to make your content complicated or unreadable for common people, you should cater to the needs of a variety of audience and if you are using simple language in your content, it will be able to attract more number of readers and ultimately help you in making more conversion through your content.

Proofread Your Content:

There are a number of effective tools that can help you in rectifying grammatical and spelling mistakes in your content. A popular tool for this purpose is Grammarly. These tools will also help you in maximising the readability and correcting the sentence structure of your content. However, before turning your head towards any tool, you need to figure out your own mistakes by yourself. The best way to identify mistakes in your content is reading it out loud. If you are not comfortable while doing this you can take help of your computer to read it for you. If you observe any issue you will be able to rectify it immediately before any tool points it out. Just make sure your content is well structured and grammatically correct, it will create a better impact ultimately.

Writing Your Ecommerce To Do List 1024 683 First Move Support

Writing Your Ecommerce To Do List

Ecommerce is grabbing the attention of millions of customers around the world. It’s an accessible and convenient way to purchase things from the comfort of our own homes. Online shopping through ecommerce retailers saves consumers time and energy while they can continue to get their desired items delivered to their doorstep. 

However, most users value user experience the most while purchasing products or services online. Many ecommerce retailers are left far behind their competition because they are unable to offer what is now the expected level of user experience despite having quality products and offering cost-effective deals. Every business should remember that having a website with an impressive design is not always enough, they need to continuously put their efforts into the maintenance of their website. 

There are two possible options when it comes to maintaining your site. One is hiring white label website maintenance services from a reliable vendor or as a second option, recruiting your own team of developers and designers who can look after your website and perform its maintenance on a regular basis. 

We’ve put together our favourite tips and tricks to ensure your website maintenance to do list covers all the important things!

Use Google Tag Manager:

Your ecommerce site is already using Google Analytics, Adwords, and other code snippets for various purposes. Manually managing all these code snippets can sometimes be challenging and time consuming. Google Tag Manager on the other hand, enables you to centralise and manage all those code snippets in one place without any need for manual coding. You can even choose which tags should be triggered in which situation. This tag manager is a better option instead of spreading third party codes all over your website. This will help make your site faster. Everything in the one place makes managing your website easier. Tools that are not in use can be easily removed. You can activate tracking without ruining HTML code. In case if anything goes wrong, you can quickly undo it using Tag manager. 

Search for 404s:

You can easily view how Google sees your website by using Google Search Console. Additionally, it also suggests improvements in HTML code to enhance the performance of your website. It also enables you to see how your website will appear in Google search results. You can observe links to your site and indexed pages on Google as well through this tool. The most useful thing to do with this tool is observing the crawl errors. This tool enables you to figure out the websites and links that direct traffic to non-existing 404 pages on your website. These 404s can be a problem for your SEO and user experience as well. Once you are able to figure out all 404 errors, you can either create pages for missing links or create 301 redirects. Redirects tend to be much faster and easier and this also enables you to divert the traffic to the desired destination.

Step into the Shoes of Your Customers:

There are a number of bugs that are often overlooked during the process of development in order to meet the website creation deadline. These bugs are usually non-critical and their rectification is planned to be done after the site is live. The most authentic way to figure out these bugs and fix them is to observe how real visitors use this site with the help of video sessions. For instance, there can be issues regarding design and layout of the website when Google translate is used by the visitors to translate the content of the website into their native languages. This way you can see the performance and issues of your site through someone else’s eyes and come with suitable improvements to rectify the issue.

PPC Meet Email Marketing 1024 683 First Move Support

PPC Meet Email Marketing

There are a number of ways to up your brand’s presence with things like SEO, PPC, and marketing. However, one particular technique we love is email marketing. This type of digital marketing often brings reliable results and can really help boost traffic to your website. 

No matter how much time you spend on staying connected with your customers on different social media platforms like Facebook and Twitter, email marketing has proven its worth in promoting higher customer retention. 

The things that set email marketing apart from the rest are its ability to directly reach your audience’s inbox. You’re then able to start crafting the next level of your relationship with your customers making it more genuine, purposeful and personal than ever. 

Another effective marketing technique is PPC advertising (pay per click). These days it’s relatively easy to hire white label ppc service from a digital agency that will then boost the reach of your content and thus the size of your audience. While these two marketing techniques have their own qualities and benefits it’s when the two are combined that the magic really happens. The trick is to use both these marketing channels in a synchronized strategy to increase the reach of your website and encourage more traffic and leads. 

Here are our tips on how to get your PPC & email marketing working together:

Boost Your Email List Through PPC:

It can be tricky to maintain and manage multiple email lists. Most websites use subscriber forms to encourage visitors to sign up to email marketing lists. However, PPC ads can help in boosting subscriptions too. With higher click-through rates these ads are often helpful for customers to find the information and products they are looking for. With the help of PPC ads you can drive a decent rate of traffic to your website. A user who has clicked through to your site from an ad is usually already interested in your product or service. This means you can up your chances of adding to your lists. You can then use those lists to personalise marketing towards users who clicked through from your ads.

Assess & Analyse Your Email Marketing:

The results of email marketing can only go so far if you fail to constantly assess and analyse them. There is no point hammering out emails that your audience is not even opening. Instead you can keep a keen eye on analytics and constantly optimise your strategy to only spend time on what is getting those clicks. An effective email that triggers customers to take action usually have some key critical elements in their design. An effective mail should include attention seeking subject line, a compelling image, impactful personalised email copy, and an appropriate call to action. You can test these elements through your PPC ads and analyse their performance. Things like your CTA can be effectively analysed using PPC ads. 

Make use of GSP through Gmail:

There is no doubt that Gmail is the most used email vendor across the world with around 1.5 billion active users. You can utilise this domination of Gmail for the promotion of your business by getting direct access to the personal inbox of targeted users or a wide range of audiences. Google Sponsored Promotion can work wonders for you too. GSP enables you to display an interactive ad in the personal Gmail inbox of targeted audience in Promotions or Social tab. You can grab the attention of a wide variety of audience through compelling ads in their inbox and drive them to your website. GSP also makes use of PPC ads, you just have to pay for the clicks that expand your ads.

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Our Content Copy Tips & Tricks

Great social media management requires the pooling of many skills. From having an exciting eye for design, to creating engaging campaigns and knowing how to craft exceptional copy. At first it can feel like a lot to master all while being able to keep a finger on the pulse. When it comes to the creative, clever and concise captions that make good copy and content great, we’re here to help. If you’d rather outsource copywriting to our team, we totally get it! If however, you’re ready to take on the task of sharpening your copy skills, here are some of our best kept secrets to give you a head start.

First of all, what does good content copy look like?

When writing for social media and marketing campaigns a few things should differ. You have to create a perfect blend of sales pitch and conversation all in one. Great copy is also genuine. Try to be authentic and know what you’re writing about and why you’re writing it before you begin. Know who you are talking to as well. That way you have a better chance of connecting with them through your copy.

Some other things we do to write great copy include:

  • Ensure what you’re writing is actually going to be of interest to your audience. Use headlines in your writing to interest your readers too. You can get creative with spacing your captions so certain sentences are your “headline” before readers are prompted to click “see more”. Make sure your copy headlines, titles, and openers do you justice. Make sure they capture the most interesting point of what you’re trying to say or leave people so intrigued that can’t possibly scroll past!
  • If you’re stuck on content ideas there is nothing more valuable than what has been done before. Many people overlook the content they’ve done before, but not only is it a great source of inspiration, but a great place to improve and better your work. Look through your old content and copy. See what worked and what didn’t. You can recycle the parts that worked into new ideas and write EVEN better copy in your content.
  • Establish your voice. Nobody wants to read something that has no personality. There is enough copy out there for your audiences so making yours stand out will ensure it’s effective and engaging. Avoid speaking passively. Be confident in your copy and you will quickly establish your business as a point of authority in your niche. Excite your readers and capture exactly what your business is about by ensuring your copy is written with an active, engaging voice.
  • This one probably goes without saying but check! Your! Grammar!  And then check it again! And even once more for good measure. We all know it’s easy for typos to slip through the cracks so you can never be too careful checking your copy. Have it run over by a few different people for good measure. The last thing you need is your readers to be distracted from your point by a typo or grammar mistake that could’ve been so easily avoided!
  • Devising a style guide for your captions and copy is a little extra effort that will go a long way. It will save you time in the future and ensure your business is represented through your copy with a cohesive and effective style. You can also set character limits to optimise your copy style to your audience.
Why Your Site Needs More TLC 1024 683 First Move Support

Why Your Site Needs More TLC

Businesses are looking for different ways to reach out to their consumers in these difficult times due to lockdown. However, because of the COVID-19 global pandemic, people may be restricted to their homes but thanks to the internet, if anything, people are staying more connected than ever.

This means that they are also using the internet to source products, goods, and services they may need. This has increased the load of traffic on many ecommerce websites considerably. This increased load of traffic, while great for businesses, can cause problems for your website if it’s not ready for the rush. Therefore, it should be high on your to- do list to make sure that your website is optimised and capable of handling increased traffic.

In order to keep you or your clients websites looking sharp, you can outsource website maintenance to white label agencies. Don’t tell anyone but we actually know a great one…

If you’d rather take on the DIY task of maintaining your site, here are some of our insider tips to get started!

Your website essentially represents your business on the internet and acts as the digital face of your brand. A routine-based maintenance schedule of your ecommerce site is just like a good skin care routine. Regular care will ensure you a smooth working website 24 hours a day 7 days a week without and prevent any interruptions.

Maintenance on a regular basis will also allow you to ensure proper working of your website. If you overlook these needs for regular maintenance of your business website, you may miss small errors that could otherwise be rectified easily.

Ensuring your website is regularly responsive means your customers are always able to find what they need. This means they will see your brand as loyal and reliable, improving your customer retention.

Maintenance on a regular basis will help you in keeping your site updated and loaded with fresh and new content. Updating your site with original and unique content regularly will help you in keeping a prominent position in search engine result rankings. This in turn will help you better control and drive traffic to your site. This is also a great way to establish your business as an authority of your niche where customers can find relevant information and updates in the form of engaging content.

There is nothing more important for businesses than retaining their existing customers. As regular maintenance of a website also helps in keeping it updated and loaded with fresh original content, it will help you in keeping your existing customers satisfied and strengthening your bond with them. Your existing customers will not only view your original content but also share it on various platforms thus lending a helping hand in your venture of securing new customers for your business. Word of mouth marketing is one of the most powerful forms of generating leads.

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Pick Productivity: How Outsourcing Allows You To Ditch The Work You Don’t Like And Spend More Time On The Stuff You’re Great At 1024 684 admin

Pick Productivity: How Outsourcing Allows You To Ditch The Work You Don’t Like And Spend More Time On The Stuff You’re Great At

A number of things come to mind when the discussion of outsourcing arises. While many clients and agencies have their ideas and impressions on it, there are also misconceptions that lead people to miss out on the benefits of outsourcing. The term ‘outsourcing’ covers the practice of contracting your work out to an external or third party organisation which may or may not reside in your country. There are a number of tasks that can be outsourced to avoid excess workloads, broaden skills and services offerable, as well as allowing you to keep the focus on key tasks for your business. Whether its web design outsourcing, marketing, content, or copy outsourcing, it’s a cost effective way to work with professionals around the globe while scaling your business.

Outsourcing is a practical option for businesses, it’s especially wise for small and medium sized businesses. Outsourcing will allow you to complete required tasks at professional quality at considerably lesser costs while also being able to expand and take on more.

Reduced Operational Costs:

An in house work force has it’s advantages of course but it  also comes with its costs. An in house team is something larger businesses have the facilities to manage. Smaller or medium businesses however, can achieve the same skillset, scalability, and workload, with an outsourced team for far lesser costs. This gives your business the time, space, and services to grow to the point where you can begin to focus on growing your in house teams. Freelance outsourcing gives you flexibility too, think of it like a subscription, there to use when you really need it, and able to be turned off when it is no longer serving you.

Professional Services:

With the help of outsourcing, you’re able to hire seasoned professionals with expertise in their fields. These professionals are not only qualified but well-trained and experienced, thus able to perform tasks promptly and efficiently to a certain quality.

Avoiding Risks:

There are certain underlying risks that come with every business investment. These risks include change of market, competition, financial status, regulations, and technologies, which might affect your business. These risks could be minimized through outsourcing tasks because outsourcing providers tend to assume and manage these risks on your behalf. They have the required knowledge, and experience to minimise such risks.

Letting You Focus on What Matters:

You can only take on so many tasks. While you might be a jack of all trades you simply can’t do everything if you want to grow. Outsourcing tasks that are lower on your preference list, allow you to hone in on what you’re best at and also what brings you the most joy. Copywriting make you want to fall asleep at the keyboard? Let the copy expert do it! You’ll have more time and motivation to spend on the aspects of your business you’re looking after, while someone else is able to cover the rest. You also have more time to focus on your business and its growth.

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The Ins & Outs of Outsourcing 1024 683 admin

The Ins & Outs of Outsourcing

What is it?
Outsourcing is simply the act of contracting a certain portion of your work to a third party business. There’s an old conventional belief that everything should always be kept in house. As the digital marketing landscape continues to unfold and branch out this just isn’t worth sticking to. The digital landscape makes it easier than ever to go global. With everything accessible online there’s nothing stopping you from pooling the best of the best resources from around the world and harnessing them into results.

Time & Money

Many businesses see outsourcing as a dirty word. In reality it’s a logical business strategy that allows you to scale your business, better manage your time and money, and actually get the results you’re after. When looking into SEO outsourcing it’s important to evaluate your budget. How much money will you spend on SEO services in house, and how much could you save by outsourcing? When running the numbers, it’s important to consider that costs that aren’t actually financial. Time and resources are a huge cost when it comes to SEO and they won’t necessarily show up on your budgeting sheets. The time it takes to run a thorough SEO service in house isn’t such a viable strategy. The way you probably hired a graphics expert and a copywriter to carry out those specific tasks, don’t try to double down, outsource to a dedicated SEO team and ensure that you’re getting the right return on investment with quality SEO.

Knowledge & Skill
SEO is no simple feat. It requires specific knowledge and a lot of dedicated time to be done correctly. For startups especially you may only have a small team on hand. Taking away valuable time for them to spend hours a day optimising content and site pages is going to cost you. Outsourcing means your core staff don’t lose any time and can instead spend it making twice the amount of content for optimisation. Training your staff in SEO is another thing that will cost you precious time and money. As with most things digital the SEO landscape is constantly shifting. With new algorithms, rules and regulations, guidelines, and formats if you’re going to tackle your own SEO you need to be committed to staying on top of all of it. A dedicated SEO resource means they’re always up skilling with up to date knowledge and practices without you having to pull any other valuable employees away from their everyday tasks to be trained.

Best Practice vs Black Hat

When it comes to SEO there are plenty of ways to go about it. Some people just want a get rich quick scheme and others are willing to put in the work. Search engines have implemented algorithms that recognise unique and original SEO content and will often penalise those that try to cut corners. Unless you do a deep dive into SEO techniques you probably won’t even be aware of the unorthodox or “black hat” techniques. It’s not worth the risk of getting your site penalised, reported, or banned. With an expert and specialist SEO team you’re guaranteed to be sticking to best practices at all times.

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A Website’s Work Is Never Done 1024 683 admin

A Website’s Work Is Never Done

When it comes to websites there’s no such thing as set and forget. Your site should always be treated like a car. In order for it to drive you further towards results, you need to regularly service it and pump it full of the right fuel. The term website maintenance often turns people off but in reality you don’t have to be a web developer to run a good website. Here’s all you need to know about keeping your website up to date and adaptable. If it feels like too big of a job or you’re looking to maintain client sites, perhaps it’s time to call in the experts.

Is your site dated?
Does your site look out of date? You may have set your site up following the hottest trends at the time but none of that matters a year later when your site starts to look dated. A dated site isn’t going to feel like a reliable source of relevant information to your customers. Keeping your site looking and feeling relevant doesn’t have to be complicated. You can cut your workload in half by starting on the right foot. A simple minimal design is always going to showcase information and products easily and it’s never really going to look out of date either. As trends change, the less updating you have to do, the better. Call on classic design elements to ensure your site will stand out in any era.

Is your content fresh?
Your website is set up, you’ve got a good batch of content, but it stops there. Your customers are impressed upon their first visit but by their third or fourth your site is offering nothing new. Even if your content is serving the same purpose over and over and over, giving it a fresh face means your existing customers will stay loyal and new customers will be given up to date info every time. Keeping your content on a fresh rotation also means you can target different people at different times. Tap into seasonal traffic with tailored content. With the ability to change your content you can position yourself with trending topics, events, and other businesses. If one type of content isn’t working you can rearrange or retarget with ease. Neglecting content in a site maintenance strategy is where so many businesses go wrong in staying front of mind.

Think about your customers
Your customers should be at the forefront of any decision you make regarding your site. Their needs are constantly changing and evolving as well as the way in which they interact with businesses on a digital platform. Little things, like optimising your site for mobile/tablet use go a long way. The more you can seamlessly fit your site into your customers everyday lives, the more they’ll be willing to bring it into it. Keeping your website up to date and in tune with your customers needs, means keeping a finger on the pulse of their interests.

Technology
Behind all the content strategies, the aesthetics, and the marketing is the back end technology powering your site. Technology evolves and changes fast and it certainly waits for no one. When it comes to the technology powering your site its keep up or get left behind. This is something that’s never going to change so it should be an integral part of your maintenance strategy. When setting up your site consider how much data and files you have on there and how easily they can be backed up. If you keep your site running with only the necessities and don’t overcrowd with gimmicky features it’ll always be able to adapt and upgrade with the technology it’s running on.

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Engagement beyond likes 1024 683 admin

Engagement beyond likes

With the recent change to Instagram’s ‘like’ based structure it’s no longer a numbers game. While there are still plenty of numbers to study in the algorithms and insights behind the curtains, digital marketers are having to adapt to new ways of engaging audiences and tracking their engagement. Now more than ever, is a great time to hone in on your social media management. If your agency is looking to expand into this area of servicing, or need to scale your current workload, take a look at the social media service packages Agency Stack has on offer. 

Since this change it’s not just those posting content that have been subject to a behavioural shift. Without likes the way in which audiences engage, appreciate, and interact with content changes too. It’s possible that overtime as we get used to this new structure people may feel less and less inclined to dish out likes. If this is the case where does that leave us in the digital marketing sphere? 

Well, for this one feature the platform has lost, it’s made up for with an almost constant introduction of new ones. From polls, chat groups, swipe up features, and ecommerce links, there’s certainly no shortage of new creative ways to engage your Insta audiences. 

There’s still plenty of ways to track your reach too. You can see exactly who views your stories, and if you’re registered as a business instagram you have access to valuable insights about your profile impressions. 

A lack of likes shouldnt be the sign to throw up your hands or throw in the towel. Content, at its core, should be made to engage, interest, and inform, all with the end goal of raising brand awareness and traffic. Just because there isn’t a number next to that post doesn’t mean your content cant be validated. Those on the platform that are using this as a freeing rather than restricting change, are those making big strides ahead. 

As the platform strives towards a freer experience, not overshadowed by vanity metrics, adopt the same approach with your content. Experiment with new ways to incorporate calls to action. Widen your content scope. Spring clean your strategy and take it as an opportunity to rejig your drivers. Make content that has a variety of goals, not just to get likes. 
If you feel like you’ve exhausted all your creative CTA’s and run your existing campaigns into the ground, Agency Stack has a team of dedicated professionals waiting to take on your clients with you. Tailor your services to your needs and deliver your clients results that matter far more than likes.

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Search Engine Flop-timisation: 4 of the most common SEO mistakes 1024 683 admin

Search Engine Flop-timisation: 4 of the most common SEO mistakes

Optimising your client’s content to make the most of your audience’s search engine results doesn’t need to be a headache. If you feel like you can’t get on top of it yourself Agency Stack lets you scale your services, and offer your clients more. Imagine being able to offer your clients the results of a dedicated SEO freelancer who can perfect their content. While the concept of search engine optimisation is straightforward, here are some of the most common faux pas we see in the industry when it comes to execution.

Keyword stuffing 

Search engines have adapted to sift through copy and weed out those that try to stuff as many keywords as possible into their sites. These sites don’t actually offer any useful or valuable content. While techniques like this worked in the past, they’re now ranked lower and lower. This system works to reward hard work and consideration when it comes to SEO techniques, instead of the short cutters and quick fixers. Now that search engines have levelled the playing field it’s important to be clever when it comes to integrating your keywords. Craft well informed copy that makes sense with the inclusion of keywords and it will improve your SEO rankings.

Duplicate content

While duplicate content is not penalised it certainly isn’t ideal for optimisation either. Duplicate content refers to content that is either the same as or similar to content that already exists across the platform. Search engines will always rank sites with unique and original content that adds value and insight, higher than those that recycle. Ensure all your clients content is made specifically for them with an experienced and thorough SEO team.

Over optimisation 

Getting the right balance is crucial when it comes to SEO. While the aim is to optimise your content, it’s still possible to have too much of a good thing. In 2012 Google actually introduced a penalty for over optimisation. Since then, the days of over stuffing and spamming are long gone. When using external links be sure to exercise the less is more principal. Pick and choose valuable links to use. Stick to relevant keywords when optimising your content. You’re not going to get anywhere trying to steal someone else’s traffic. Get smart with your SEO and get more out of less.

Bad link building 

Building up backlinks to external sites can be great for your SEO results. It allows you to optimise your site off page, but if you’re too hasty it can have the adverse effect. It’s all about quality over quantity. Make sure you’re not linking to spam or illegal sites. These will instantly give your site a bad reputation. Buying links is another tactic to steer clear of. It’s not worth the penalty and there’s far more merit in doing things the right way and being recognised for your efforts. When it comes to link building take your time. Only do so where is necessary and logical and you should set your site up for success.

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