There are a number of ways to up your brand’s presence with things like SEO, PPC, and marketing. However, one particular technique we love is email marketing. This type of digital marketing often brings reliable results and can really help boost traffic to your website.
No matter how much time you spend on staying connected with your customers on different social media platforms like Facebook and Twitter, email marketing has proven its worth in promoting higher customer retention.
The things that set email marketing apart from the rest are its ability to directly reach your audience’s inbox. You’re then able to start crafting the next level of your relationship with your customers making it more genuine, purposeful and personal than ever.
Another effective marketing technique is PPC advertising (pay per click). These days it’s relatively easy to hire white label ppc service from a digital agency that will then boost the reach of your content and thus the size of your audience. While these two marketing techniques have their own qualities and benefits it’s when the two are combined that the magic really happens. The trick is to use both these marketing channels in a synchronized strategy to increase the reach of your website and encourage more traffic and leads.
Here are our tips on how to get your PPC & email marketing working together:
Boost Your Email List Through PPC:
It can be tricky to maintain and manage multiple email lists. Most websites use subscriber forms to encourage visitors to sign up to email marketing lists. However, PPC ads can help in boosting subscriptions too. With higher click-through rates these ads are often helpful for customers to find the information and products they are looking for. With the help of PPC ads you can drive a decent rate of traffic to your website. A user who has clicked through to your site from an ad is usually already interested in your product or service. This means you can up your chances of adding to your lists. You can then use those lists to personalise marketing towards users who clicked through from your ads.
Assess & Analyse Your Email Marketing:
The results of email marketing can only go so far if you fail to constantly assess and analyse them. There is no point hammering out emails that your audience is not even opening. Instead you can keep a keen eye on analytics and constantly optimise your strategy to only spend time on what is getting those clicks. An effective email that triggers customers to take action usually have some key critical elements in their design. An effective mail should include attention seeking subject line, a compelling image, impactful personalised email copy, and an appropriate call to action. You can test these elements through your PPC ads and analyse their performance. Things like your CTA can be effectively analysed using PPC ads.
Make use of GSP through Gmail:
There is no doubt that Gmail is the most used email vendor across the world with around 1.5 billion active users. You can utilise this domination of Gmail for the promotion of your business by getting direct access to the personal inbox of targeted users or a wide range of audiences. Google Sponsored Promotion can work wonders for you too. GSP enables you to display an interactive ad in the personal Gmail inbox of targeted audience in Promotions or Social tab. You can grab the attention of a wide variety of audience through compelling ads in their inbox and drive them to your website. GSP also makes use of PPC ads, you just have to pay for the clicks that expand your ads.